National Photography Month

29 November 2011

• UK's first National Photography Month to run June 2012
• Capture and keep: National Photography Month to celebrate the value of photographs as historical records
• Highlights: the world's largest family album, charity auction at Christie's, nationwide public events
• Supported by National Geographic and the Royal Photographic Society

Capture and Keep: National Photography Month to Celebrate The Value of The Photograph

National Photography Month is the UK's first event of its kind dedicated to celebrating the value of photography. Organised by the Photo Imaging Council and The Photo Marketing Association, and supported by organisations from the photography world including National Geographic and the Royal Photographic Society and leading photographic retailers and suppliers, National Photography Month, which will run during June 2012, will feature nation-wide events, celebrity exhibitions, a mobile Capture and Keep bus, and special offers from suppliers. Highlights include the creation of the world's largest family album, as members of the public are invited to submit family snaps for a project which will be unveiled to mark the start of events, and a celebrity auction in aid of charity (further details below).

At the heart of the campaign is the message that the importance of photography lies not just in creating good images but in the role photographs have as historical records. The nation's images represent a vast trove of personal histories. But while we are taking more pictures than at any other time, the fleeting nature of digital images means we are printing or keeping fewer of these important documents. National Photography Month aims to encourage the nation both to get more involved in photography, and to explore new ways to capture and keep life's most important moments. (Source: Kallaway website)